![]() ![]() A framework for entire organization to plan for future of product.A mechanism to determine level of development investment needed.Drives organizational consensus for overall product direction.Similar objectives for marketing or IT roadmaps.Assess new requests for functionality against planned work.Prioritize incoming ideas to align against the business goals.Continuous process throughout product’s lifecycle.Convey strategic direction for product and tie back to company’s strategy.A guiding strategic document as well as a plan for executing the strategy. ![]() Communicates the why and the what behind the product being built. A high-level visual summary that maps out vision and direction of product offering over time a plan for how the product is going to meet a set of business objectives details direction of product and work required to get there. ![]()
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